Top 10 Disruptive Brands of 2017

Top 10 Disruptive Brands of 2017

These are Disruptive Brands of 2017, the young brands that could be disrupting your world. Intended as a resource of insight and inspiration, the companies chosen are innovative in their use of technology, imaginative in adapting to societal shifts and employ structures and models that break convention.

10 Disruptive Brands of 2017


Among Disruptive Brands Adaptavate is looking to disrupt the construction industry by developing and commercializing construction products that can be grown and then composted at the end of their life. This disrupts the conventional flow of materials from mine to landfill by closing the loop and creating a circular economy for construction materials. Founder Tom Robinson is Shell Live WIRE’s 2015 Young Entrepreneur of the Year.

One such product is Breastplate, a high-performance alternative to typical internal plaster. Tested by the University of Bath, it has been purposely designed to be mixed and installed using the same techniques as common plaster types but delivers additional benefits due to its ability to passively absorb and adsorb moisture created in buildings.

The material reduces the risk of condensation and mold, improves indoor air quality and helps to deliver healthier, more energy efficient spaces. In early 2018 breath abroad is drywall equivalent and must become commercially available..


An online search engine for cars Disruptive Brands, Carsnip differentiates itself from other online car re-sellers by not charging for listings. Combining big data, machine learning and natural language search, it claims to list significantly more vehicles than any of the traditional classified sites – around 650,000 by November 2016.

“The car listings model was broken, so we fixed it” : said Founder and CEO Alistair Campbell. We’re proudly open source and transparent. However, having the most stock is only the first step.” The company cites a 2016 You Gov survey that claimed that a third of all used car sales happened away from “complicated classified websites”.

Backed by investment from Google and Microsoft, Carsnip has also been funded by the early backers of P interest for a total of $1 m (£780,000) in its initial round in 2016. In April 2017, the company launched a pay-per-click product that promised to push dealers’ stock to the top of online search results

Bump Mark

Bump Mark was founded in 2014 by London-based industrial designer Solveiga Pakštaitė. She has created packaging that she hopes will rapidly reduce the amount of food thrown away by showing when it actually goes bad.

Pakštaitė has been able to devise a bio-reactive expiry label that reacts to the conditions of the food inside and tells consumers exactly when food is safe to eat.

The intelligent labels go bumpy when the bio-reactive material senses chemicals given off by the produce that indicate it has gone off. Pakštaitė has funded the business through a range of sources, including competitions, grants and match-funding.

The company behind Bump Mark, Design by Sol, is also working on a number of other projects. Including commissions such as the Brew Dog Board game and the Gamified Treadmill. However, the Bump Mark patent is by far its most high-profile innovation.


Cheddar is a live, online financial news network that aims to be the “CNBC for millennials”. Broadcast live from the New York Stock Exchange and the Sprint store in Manhattan’s Flatiron Building. It aims to be a broadcast network in post-cable world.

Rather than broadcasting as a direct-to-consumer channel like CNN or Fox. Cheddar is most frequently distributed as part of a bundle via platforms such as Sling, Amazon and Twitter.  In US 60% of smart TVs are found.

Founded by Jon Stein-berg, the former CEO of North America and president and chief operating officer at Buzz Feed. Cheddar began streaming in April 2016, initially for free. In May 2016, it launched a subscription video-on-demand service. Shorter clips are free, but full-length videos are available only to subscribers.

Focusing largely on technology and the world of finance news, Cheddar closed a $19 m funding round in May 2017 to add to its previous $13 m venture capital.


Another among Disruptive Brands is Casper launched in 2014 with a view to providing perfect mattresses direct to consumers. The twist is that the company sells only a single type of mattress, delivered in a small, manageable box.

The company has now decided it can afford to diversify, launching a single type of ‘perfect’ pillow and sheets. Philip Krim said: “When you check into a hotel, they don’t ask you do you need medium, or plush soft? There’s one mattress.”

One of the fastest growing consumer brands of all time, it earned $100 m in its first year, 2015. At present, foam beds make up 20% of a £1 b UK mattress retail market.

Casper’s founders, include product engineering, design and eCommerce, funding from a number of venture capital sources totaling $69.95 m.


Curve allows customers to combine their credit and debit cards into a single physical payment card that is accepted anywhere, uses just one PIN, and means they don’t have to change their bank or behaviour. The Curve card is supported by a mobile app, available on Android and iOS, which means users have visibility of all their spending and charges in a single place.

“We transform the existing fragmented financial world into somewhere crystal clear, designed for the user,” says CEO Shachar Bialick.

Curve has raised $5 m across funding rounds from investors the Mayor of London’s London Co-Investment Fund, and Connect Ventures.

The company claims to have processed £15m of spending across 80 currencies. In 2017, it added a rewards programme offering instant cashback of 2.5%-5% on purchases of more than 50 UK merchants. Thus, counts in the Disruptive Brands.


The Amino app provides access to hundreds of thousands of communities, each a complete social network dedicated to a single topic. Anyone can create a community on Amino and the most promising communities become their own standalone mobile apps. While still living on Amino’s network and hence includes in the Disruptive Brands.

Popular communities include those built around musical genres, hobbies like car repair, video games, fandom, and television shows. The largest of these communities has more than one million members. With the app notching up more than 13 million downloads and available in six languages.

Fan conventions like ComicCon and Anime Boston inspired Chief executive Ben Anderson and chief technology officer Yin. Strangers come together because they have a shared passion. Amino wanted to provide this experience 24/7 instead of just once a year.


Hong Kong-based startup Viv Limited was founded by Kyo Ueda in 2011 and has been exploring the potential for non-verbal analysis through a range of services. BabyLook is the latest of these and aims to bridge the communication gap between parents and babies. Thus, counts in the Disruptive Brands.

BabyLook’s technology analyses young children’s facial patterns, voice or cry pitch and body conditions. Then runs them through its AI and deep learning system to work out their emotions and what they are thinking. The project is being run in partnership with R&D teams from Kobe University and the Hong Kong University of Science and Technology. The app will contain both free and paid elements including linking to wearables.

Product benefits are expected to include a 24-hour monitor, a feeding/changing record, and content around raising infants and baby wellbeing. The app launched a Kickstarter campaign in May 2017, with the beta version planned for release in December 2017.


Described as a ‘Fitbit for cars’, Dash’s connected car product is a combination of app and in-car hardware that monitors driving, as well as vehicle health.

Jamyn Edis CEO, and Brian Langel both created tech projects involving smart TV and video search. The company has raised $1.9m in three rounds of funding. In 2015, Dash announced that it would be branching into small trucker fleets and insight services through Dash XL and Dash IQ.

It worked in partnership with the New York City Department of Transportation to trial the programme with 400 selected drivers to help them save money and time. It is said across the US  250,000 drivers were already using Dash at the time of the trial. Thus, standing at 9 in the Disruptive Brands.


Ben Rubin and Sima Sistani have a history of developing market-leading apps. In 2015, they launched live-streaming app Meerkat at SXSW, garnering plenty of attention and counts it in Disruptive Brands. Now CEO and chief operating officer of group video chat app House-party, hope to make the same splash in 2017.

“For many members of Gen Z, Houseparty is replacing calling and texting. By stripping away the onus of calling when you need to chat – you’re just ‘in the house’ when you’re available – it’s changing habits around phone communication,” says Rubin.

Launching in February 2016, the V C -backed service has acquired one million daily active users with little publicity. It has muscular funding, with Crunch base listing a total of $ 73.2 m in equity funding from six rounds.

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Varsha Singh
My thoughts are stars I can't fathom into constellation
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