In the ever changing business world it is hard to know where and how to invest time as small business. It can be confusing when you are new to digital marketing and looking to improve your online presence. As a small business owner, you have more important things to do tan to spend your time research digital marketing tools, which seems to be introduced on a weekly basis.
Here’s five great digital marketing tools that will help small business to grow its online presence.
Don’t let this funny name deter you from using the tool. Crazy Egg is an amazing application that applies overlays to your website pages to show how your visitor interact with each page. From these visuals, you can track what’s working and where there are opportunities for improvement. With this kind of visualization, you can adjust your website content, navigation, and calls to action to increase your conversion rate.
Co-Schedule Headline Analyser.
Speaking of compelling content, your headlines are what grabs your reader’s attention and persuades them to click or scroll for more information. Don’t let your headline fall flat! Use Co-Schedule’s free headline analyser tool to insure your headline are top-notch and are working to your advantage.
The Co-Schedule algorithm helps you identify the best word choices and headline length to encourage readers to engage with your content. Half the battle of content creation is getting people to click on your information. Headlines are the gateway for getting the traffic you want. Save this tool and use it for every single headline you create.
WebpageFX’s Readability Tool.
While discussing the content of website WebpageFX’s free readability tool is another essential digital marketing tool. Simply enter your URL into the search field, and your page content will be reviewed for complexity. As the average American adults reads at a 7th to 9th grade level, keeping the content at that level helps bolster readership and engagement with your target audience. Use this tool to guide to refine your word choice and sentence length.
If spelling and grammar are not your favorite things, then grammarly is your new best friend. It’s like having a professional copy editor on staff – but at a seriously reduced cost! This app automatically checks you’re writing your grammatical and spelling errors. What’s amazing is that they have a Google Chrome extension, so literally, everything you type using that browser is reviewed before you push send or publish.
What small business isn’t trying to grow the size of its audience? With PushCrew, you can push notifications to your audience even when they are not on your website! While this is a great tool for publicizing new blog posts, you can use push notifications to inform your audience of new products, promotions, or business news. It’s an easy way to reach out to customers and drive traffic to your website.