India is an information-hungry society. There is a need for more information to raise standards of living. Media has s great potential to change a traditional society into a modern one. The growth of mass media has made it possible for us to get far more information today. Information is indispensable in a complex, advanced society.
It is the age of globalization. The media is the most potent agency of social change. In reality media globalizes superstition in the name of astrology. It has often been said that “information is power”. Television is one of the most powerful media in India and it had impacted on life of every human being in the modern society.
Today, almost every news channel has its own astrologer. They create sensationalism through unnecessary coverage of astrologers and their statements like ‘world seems to end soon’, ‘Rahu-Ketu;s positions’, ‘Kal-Surpyog in Kundali’, etc. and the electronic media takes the advantage of unsatisfied, unhappy and unsuccessful people of India. Astrologers- or we can say, “baba” have a solution for each and every problem, but the point is the world is beset with many problems- earthquakes, cyclones, floods, attacks of terrorism where thousands of innocent people die. There is almost nothing left but enormous piles of broken bricks, heaps of mud and dust, water surrounded villages and areas, injured and dead people and many other debris. Now the question crops if the predictions of these TV babas have power, then why didn’t they make people aware of these disasters? Or are these babas and their astrology predictions just for gullible Indian people? The shows’ run on cannels are strictly news-based but have a loyal viewership for astrology shows. It is sure that heavy weights of illusive myths, superstitions and magic are injected in everyone, creating fear and phobia in the minds of the people. Electronic media exercises immense influence on our minds.
When people watch astrology based programmes on news channels, they actually satisfy their curiosity through these programmes. The get involved in the fantasy world created by superficial graphics and special effects used in astrology based programmes. While watching horoscope predictions on TV, people relate themselves to these predictions, in the sense that they start believing that it will definitely happen to them.
It is due to the magic of these words used by astrologers that they hypnotise audience. These words consciously and unconsciously remain in the minds of the people and to escape from the fear of failure of day-to-day life, they turn towards them, to get solutions of their problems. These astrology-based programmes are unauthentic. In fact, different astrologers on different channels make predictions contrary to each other. It’s up to the viewer’s to choose who to follow.
We can see that astrology-based shows are affecting the psychology of the viewers as they try to find solutions of their life in astrology. Most of the young educated viewers start their day with the predictions made by astrologers on TV shows and then develop an unscientific and illogical temperament. We can conclude that instead of educating the viewers, astrology-based programmes are rather de-educating them. Media is supposed to bring awareness to the public, but today media due to tough competition and to survive, makes every effort to increase their TRP ratings at the cost of neglecting factual things.