StudioBKK – Why Hotel Websites must be Mobile Friendly

StudioBKK – Why Hotel Websites must be Mobile Friendly

Web designers at StudioBKK understand that a professional website reflects on the quality of a business. StudioBKK will ensure that web design will generate traffic, conversions and direct bookings from travelers who find it more convenient to reserve accommodations through the internet. The very nature of how consumers interact with websites is greatly different from before that is why web design has to be updated from time to time to fit the digital landscape.

A huge number of travelers are now booking accommodations through mobile gadgets instead of laptops and computers. According to results of researches on travel, more than 50% of online bookings will be made through mobile devices. If the hotel website is not yet optimized for mobile, it is not too late to seek the services of StudioBKK to switch to responsive web design.

Responsive web design goes beyond changing font sizes and navigation. In order for a hotel website to be successful, different factors must be considered from the travel behavior of potential guests and how to best accommodate different behaviors. Some features of the website may be highlighted like the phone number so that it can easily be called to gain more information. Travelers will also be interested to know nightly rates and the info must be accessible without going through too many steps to find out.

Website content is always crucial whether it is the information provided or the images that feature that various aspects of the property. Many travelers who use their mobile devices want to view the rooms and amenities offered. StudioBKK will ensure that the images that can be accessed through the traditional computer are the same to what can be viewed from the smaller screen of a mobile device.

Most importantly, Google prioritizes websites that are mobile friendly when it comes to ranking. Given the vast influence of Google on search, it pays to consider its suggestions because travelers will always use search when they need information. It is important for hotel websites to ensure that the information that travelers are looking for are easily available particularly since the hospitality industry is very competitive.

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Studio BKK
Web designers at StudioBKK understand that a professional website reflects on the quality of a business.
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