Effective SEO Trends That will Completely Dominate 2018
Today, we would like to tell you about some Effective SEO trends that are going to dominate your website SEO in 2018. You have to prepare yourself for the changes that will be led you to the high rankings in search engines as well as help you to gain more organic traffic.
2018 is going to be one of the best years for SEO, in terms of traffic and site appearance. There are more than 2000 Search Algorithms which are updating on daily basis. These are some of the outdated SEO factors which are not going to affect SEO in future backlinks, Rich & Quality Content, Focused Keyword Density and many more.
To implement Effective SEO Trends you should now focus on strategies like Creating a beautiful UX, SERP snippets, Voice Search and Mobile first Indexing. We will discuss below and try to help you on executing and planning of latest SEO techniques. To help you stay ahead of your competitors in 2018, you have to first focus on Creating a beautiful UX.
How you can create a beautiful UX?
It is one of the most important factors which helps you to gain high traffic and it is going to be more important this year. Google Inc has made it very clear that it is focusing on those sites which are having a good User Experience,
It is essential for your website to have an easy-to-navigate design, quick load time and the most important part your site must have a Mobile Friendly version and does not function differently while running on mobile. The main target of any business site is to attract more traffic on daily basis and convert them into the sales lead.
To prove the effectiveness of User Experience, Google has recently launched its UX Optimization platform named as Optimize 360 where you can test different variations of your website and then customize it to provide a personalized user experience to each and every customer.
Its one of the effective SEO Trend and that’s the main reason why Google is now investing more money into user experience and you should also start focusing on Improving your website.
Featured Search Engine Result Page (SERPs) Snippets
Structured or Featured Snippets are the major updates in search engine results page in recent times, these are getting popular as well as it is one of the Effective SEO Trends and whenever you search anything on Google you will get a brief information or definition of your search query.
first thing first..
what is a featured Snippet.?
According to Google – “When a user asks a question in Google Search, you might get a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL. A featured snippet might look something like this on the page:“
SERP Features are going to be more attractive and you all are very well aware of how hard it is to get a #1 rankings in Google search for a specific search query if you want to take advantage and boost your organic traffic, you must try these popular SERP features:
- Rich Snippets & Knowledge graph (Not considered as Featured Snippets)
- Paragraph Snippet
- Bullet Listed Snippet
- Table or Graph Snippet
- Youtube Video Snippets
- Two for One Featured Snippet
List & Graph Snippets are most favorite one, the most important thing which you can do increase traffic is to create value by answering questions that users are searching on Google. You can choose any of these featured snippets and apply it to your website with the help of Google webmasters, you can also make changes accordingly.
Adopt Voice Search for your Website
You should now begin optimizing your content for Voice Search, its the next King of the Internet and Effective SEO Trends. The Rapid emergence of Voice search hosts the personal experience, especially with the voice-to-text features. It will completely change the way to use our smartphones, According to a report one out of five searches come with the voice to text functionality. If you closely look the rapidly growing technologies like Apple’s Siri, Amazon Alexa, Google Voice Search.
How to adopt Voice Search for your WordPress Website?
Voice Search is shockingly increasing with the help of Smartphones which helps us to search through Google, Cortana, Siri or many others. They make it pretty convenient for the user to search anything just by speaking.
As we all know, WordPress completely depends upon various Plugins and Tools.
It’s not very hard to Implement a Voice search on your site which is made by the king of C.M.S “WordPress”. You can easily add this function to your website. We would like to suggest a highly effective plugin to enable voice search for your site. Later will also share the details for voice plugin.
Mobile First Indexing (AMP)
We will try to tell you everything about Mobile first indexing or Accelerated Mobile Pages also known as “AMP” is a major and one of the Effective SEO Trends which is going to completely dominate your website SEO.
So Lets Dive in…!
Today, most of the users are searching on Google with the help of a mobile device. However, Google’s ranking systems still typically look at the desktop version of a website page’s content to evaluate & examine its relevance for the reader & the visitor.
This can also cause some issues when the accelerated mobile page has less content than the desktop page because Google search algorithms are not evaluating the actual page that is seen by a mobile searcher.
To make search results more useful, they are providing mobile first indexing. Although search engine indexing will continue to be a single index of websites and apps.
Google algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show featured snippets from those pages in search results.
Of course, mobile first indexing will be built from mobile documents, Google has now decided and prioritizes to build a great search experience for all users, whether they come from mobile or desktop devices.
If you have a mobile responsive site or a dynamic serving site where the primary content and markup language is pretty much same across mobile and desktop, you shouldn’t have to change anything.
But, if you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
If you are building a mobile version of your site, You have to keep in mind that a functional desktop-oriented website can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready.
Later we will also share the effective WordPress plugins & tools to implement AMP on your website which will show great results with the help of the effective seo trends.
Wrap Up – These Effective SEO Trends that will completely dominate in 2018.
Thanks for Reading, we hope this information helps you to gain some knowledge and help to build your interest.