Businesses aiming to have an ideal local search marketing method should look into citation building. Many are focusing on Search Engine Optimization without realizing that citation building is its very foundation. This is something Citations Builder is an expert in thus our clients chose to hire our services. Both the management and support team of our company is located in the United Kingdom. We have different citation building packages – small includes 35 citations, medium has 95 citations, large comes with 195 citations and we also have a custom package which depends on the requirement of the client. For first time clients, Citations Builder provides a free sample report which can be availed through our website at www.citationsbuilder.com.
Citations are good for the business because search engines will tag your business as a reliable one. It is also good news for consumers because they can search for local business using local directories without having to filter the search. This is why the business’ information should be consistent in every directory you listed on. According to statistics, 50 per cent of consumers who searched for local business will visit the same store on the same day while 54 per cent of consumers in America are using local search instead of phone books. Around 88 per cent of consumers are looking for local businesses using their mobile devices.
Citations have two different types, the structured and unstructured citations. Structured citations are those included in listing directory or website wherein the information can be edited. Unstructured citations are those that mention only the name of the business or it can include either an address or a phone number. This usually happens when the business is featured in an online article or a blog post.
If you don’t have a citations builder, you will need to find your own sites where you can list your citations. Start with the four major data aggregators – Infogroup, Acxiom, Localeze and Factual. Infogroup includes Google Maps, Bing Local, Yahoo Local and many more. Acxiom includes Yellowpages.com, Superpages.com, Local.com and Yellowbook.com. Localeze includes Facebook, Amazon, Twitter, Foursquare among many others. Factual includes Yelp, Bing, TripAdvisor and Apple.